CFO, the magazine that IntelliQuest ranks number one for C-level coverage and composition versus all business and IT magazines, will launch its first integrated advertising campaign on May 2. The campaign communicates the value of the CFO audience by emphasizing what makes CFOs so critical - - their role as key decision makers.
“Since Sarbanes-Oxley, the CFO has been playing an even more important role as the strategic partner to the CEO,” comments CFO’s publisher, Kevin Quinlan. “The role of CFOs has been elevated to the point where they are leading the strategic development and acquisition of services, technology, and products for the growth and health of their companies.”
The print and online campaign articulates this role in business today. Using the tagline “It doesn’t happen until our readers say yes”, the integrated campaign reinforces the idea that to move the most important decision makers, you need to use CFO magazine and CFO.com.
Advertising headlines include: “Some readers influence important decisions. Ours make them”; “You can reach readers with access to the corner office or you can go there yourself”; and “Advertising 101: It’s not how many people you impress--it’s which ones.” FarnumMorales, in Pawling, New York, created the campaign.
The campaign is directed to media-agency personnel and advertising clients, and will run in select trade publications. The campaign will help seed CFO’s point of differentiation prior to the release of the magazine’s redesign, which is scheduled for this fall.
“Both the ad campaign and magazine redesign reflect the rising stature of CFOs in business today,” says Martin Giles, North American Managing Director and EVP of The Economist Group, which owns CFO magazine and CFO.com. “The Economist Group is increasing its investment in the CFO brand as a reflection of the growing value of its unique audience around the world. Together these initiatives will expand and strengthen our relationship with the reader and with our advertisers.”Be on the lookout for the new ad campaign for CFO which launched in May. Ads will appear online and in print in properties like AdAge, B2B, Media magazine, MediaPost.com, MediaWeek.com, etc. Please click here to view our new advertisements and vote for your favorite.