Rx2 Marketing Communications
CFO Publishing LLC (CFO) announced today its acquisition of The Innovation Enterprise Group (IEG) to expand its live-event business. The addition of IEG products is expected to extend CFO's industry leading conference events for senior finance executives into Asia and Europe as well as add to its US portfolio.
IEG is a young, energetic, highly entrepreneurial business-to-business multi channel media brand focused on the information needs of Senior Finance, Operations, Planning, Strategy, Decision Support & Advanced Analytics executives. With headquarters in London, the company was founded in 2009 by Josie King, President. In addition to conferences, products include online and on-demand content and communities as well as marketing services, on-site custom production, and custom research.
"We are excited to bring IEG into the CFO family," said Alan Glass, chairman and CEO of CFO Publishing LLC. "It's a highly complementary business to CFO providing the opportunity to expand our live- event business and allowing us to offer deeper, richer educational tools for senior finance executives. Additionally, the acquisition provides CFO with a launching pad for expansion into Asia and Europe which we fully intend to do."
"IEG is motivated at the prospect of growing the group and its products with the support of CFO Publishing with its wealth of experience and stellar reputation in the senior finance community," said Josie King President of IEG. "The integration brings together a talented fast moving start up and a powerhouse in B2B publishing enabling a unique collaboration to be reflected in future products and services."
The business will continue to operate under the IEG name in its existing headquarters' facility in London with Josie King as Managing Director reporting directly to Alan Glass.
CFO Publishing continues to expand its business through new product development along with strategic acquisitions. Products include CFO magazine, CFO.com, CFO Conferences, CFO Metrix and CFO Research Services. With the acquisition of IEG, CFO Conference's live-events will grow from six in 2011 to more than 40 in 2012.
About CFO Publishing: CFO Publishing LLC, a portfolio company of Seguin Partners, is the leading business-to-business media brand focused on the information needs of senior finance executives. The business consists of CFO magazine, CFO.com, CFO Research Services, and CFO Conferences. CFO's award-winning editorial content and loyal, influential audience make it a valued resource for its readers as well as an effective marketing partner for a wide range of blue-chip companies. CFO has long-standing relationships with more than a half million financial executives. For more information, please visit www.cfo.com.
About IEG: IEG is an independent business-to-business multi channel media brand focused on the information needs of Senior Finance, Operations, Planning, Strategy, Decision Support & Advanced Analytics executives. Products include IEG.Summits, IEG.Finance, IEG.Analytics, IEG.Operations, IEG.Strategy, IEG.Membership and IEG.Insights. Whether it's delivered online, or in person, everything IEG produces reflects the company's unshakeable belief in the power of information to spur innovation.