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The 1st Annual CFO Playbook for Private Companies Conference
Addressing the Concerns and Special issues of the Middle Market
CFO Conferences
October 17, 2011

Contact: Deborah Patton
VP, Conferences
CFO Publishing
ph: (212) 488-4723
deborahpatton@cfo.com

The CFO Playbook for Private Companies Conference will dig deep into the issues faced by senior finance executives at small to mid-size businesses. This must-attend event for all who want to innovate and drive profitable growth will take place Sunday, December 4, 2011 through Tuesday, December 6, 2011 at the JW Marriott in Miami, Florida.

CFO Magazine's CFO Playbook for Private Companies brings together more than 20 distinguished speakers and senior finance executives for the purpose of sharing problems and finding solutions to unique issues faced by small and mid-size companies. Through keynote addresses, panel discussions, optional professional forum workshops and networking events, delegates will have ample opportunities to connect with their peers as well as with leading practitioners, academics, and thought leaders who are changing the face of finance with innovative thinking. They will learn what it takes to succeed in todayıs economic world, what new skill sets are needed, and how they can solve their most vexing problems.

"CFOs of private companies face enormous challenges today," said Alix Stuart, Senior Editor, Small & Midsize Business of CFO magazine. "This conference was created specifically to address their needs, and will rely heavily on case studies to teach best practices for succeeding in today's complex environment."

The conference will open with a keynote address by Barry Schwartz, Dorwin Cartwright Professor, Department of Psychology, Swarthmore College, discussing "The Marketplace: The Paradox of Choice." Schwartz makes a compelling case that the abundance of choice in today's western world is actually making us miserable. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.

For a complete list of speakers, agenda, and registration details for The CFO Playbook for Private Companies, go to www.cfoppc.com . Attendees can earn up to 21 CPE credits.

About CFO Publishing:
CFO Publishing is the leading business-to-business media brand focused on the information needs of C-level and senior financial executives. The business consists of CFO magazine, CFO.com, CFO Research Services, and CFO Conferences. CFO's award-winning editorial content and loyal, influential audience make it a valued resource for its readers as well as an effective marketing partner for a wide range of blue-chip companies. CFO has long-standing relationships with more than a half million financial executives. For more information, please visit www.cfo.com.