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Future Shocks: How Finance Should Prepare for the Next Economic & Social Upheavals
Keynote Topic at The 18th Annual CFO Rising 2011 Conference & Expo "Creating a Sustainable Edge"
CFO Conferences
February 14, 2011

Contact: Phillip A. LoFaso
VP, Marketing
CFO Publishing
ph: (212) 641-9821
philllofaso@cfo.com

CFO magazine today announced that American economist and former senior economic advisor to the White House, Todd Buchholz; the former secretary of Homeland Security, The Honorable Tom Ridge; and Harvard professor and author, Linda A. Hill will deliver keynote addresses at the upcoming 18th Annual CFO Rising Conference and Expo. Buchholz will offer his predictions on the next big trends that will impact our socioeconomic future; while Ridge will explore practical advice for systematically identifying and dealing with the latest threats on the global landscape. Hill will discuss her recent book, Being the Boss: The 3 Imperatives for Becoming a Great Leader.

The keynotes are a highlight of The 18th Annual CFO Rising 2011 Conference & Expo, the leading forum for senior financial executives. Featuring a variety of workshops, panel discussions, master classes and networking opportunities, from March 13 to 16 at the Hilton Orlando Bonnet Creek in Orlando, Florida, the conference will offer insights, strategies, and concrete solutions to the challenges finance chiefs face every day.

"The timing for CFO Rising 2011 could not be better," said Julia Homer, EVP and Chief Content Officer of CFO Publishing. "The need for innovative approaches as we move out of the economic recession and toward a growth-oriented stance; one that will help create a 'sustainable edge,' is one of the most critical challenges confronting CFOs today. We'll be addressing this challenge in our keynote addresses and offering many other presentations and interactive workshops throughout the conference."

Other featured speakers include Curt Espeland, senior vice president and CFO for Eastman Chemical Company; Bob Kolodgy, senior vice president and CFO for Blue Cross and Blue Shield Assoc.; Rose Marcario, COO/CFO of Patagonia; Oscar Munoz, EVP & CFO, CSX Corporation; Jim Palmere, CFO of Pharma US; Chris Swift, EVP & CFO, The Hartford Financial Services; and Vanessa A. Wittman, EVP and CFO of Marsh & McLennan Companies, Inc.

For a complete list of speakers and to register for The CFO Rising 2011 Conference & Expo, go to www.cforising.com. CFO is a registered sponsor with the NASBA, allowing attendees to earn 30 CPE Credits.

About CFO Publishing:
CFO Publishing is the leading business-to-business media brand focused on the information needs of C-level and senior financial executives. The business consists of CFO magazine, CFO.com, CFO Research Services, and CFO Conferences. CFO's award-winning editorial content and loyal, influential audience make it a valued resource for its readers as well as an effective marketing partner for a wide range of blue-chip companies. CFO has long-standing relationships with more than a half million financial executives. For more information, please visit www.cfo.com.