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CFO Rising West to Focus on "Leadership in a World of Change"
The 5th Annual Conference Kicks Off October 24th in Las Vegas
CFO News
August 10, 2010

Contact: Phillip A. LoFaso
VP, Marketing
CFO Publishing
ph: (212) 488-4712
philllofaso@cfo.com

CFO magazine announced today that The 5th Annual CFO Rising West Conference will be held from October 24 to 27, 2010 at the JW Marriott Las Vegas Resort. The four-day event will bring together CFOs and other senior financial executives to share experiences and learn new strategies to deal with the rapidly changing world of corporate finance.

"This year's conference is particularly important," said Lori Calabro, CFO Conference's editorial director. "The continuing market gyrations, pending accounting rule changes, and mid-term elections are just a few of the reasons CFOs' jobs are so complicated. We'll be addressing these issues head-on in our keynote addresses at CFO Rising West and offering many other presentations and interactive workshops that pertain to these challenges throughout the conference."

Kicking off the general sessions on Monday, October 25, will be Keynote Speaker Raghuram Rajan, the former chief economist for the International Monetary Fund and current University of Chicago professor. His new book, Fault Lines: How Hidden Fractures Still Threaten the World Economy, was recently reviewed by The New York Times as "serious and thoughtful." At CFO Rising West, Professor Rajan will share his insights on some surprising causes of the economic implosion and offer a blueprint for preventing future financial disasters.

The keynote speaker on Tuesday, October 26, will be Tom Jones, the former CFO of Citibank, who more recently spent eight years as Vice Chairman of the International Accounting Standards Board. Mr. Jones, who is currently the director of the Center for the Study of International Accounting Standards at Pace University, will address the gravity of the upcoming accounting changes. In addition, more than 30 other speakers have been confirmed so far, including Steve Sordello, CFO of LinkedIn; Jonathan S. Halkyard, SVP & CFO of Harrah's Entertainment, Inc.; Edgar Ancona, Senior EVP & CFO of HSBC-North America; and Kent M. Harvey, SVP & CFO of PG&E Corp.

To register for the CFO Rising West Conference, go to www.cfo.com/conferences, where you will also find a complete agenda. CFO is a registered sponsor with the NASBA allowing attendees to earn CPE Credits.

About CFO Publishing:
CFO Publishing is the leading business-to-business media brand focused on the information needs of C-level and senior financial executives. The business consists of CFO magazine, CFO.com, CFO Research Services, and CFO Conferences. CFO's award-winning editorial content and loyal, influential audience make it a valued resource for its readers as well as an effective marketing partner for a wide range of blue-chip companies. CFO has long-standing relationships with more than a half million financial executives. For more information, please visit www.cfo.com.