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The Worst is Over, but the Road to Growth is Uncertain
At the 17th Annual CFO Rising Conference & Exhibition, leading corporate finance executives agreed that the downturn had created many lingering uncertainties in such areas as consumer demand, M&A, and the role of the federal government.
CFO News
March 24, 2010

Contact: Phillip A. LoFaso
VP, Marketing
CFO Publishing
ph: (212) 488-4712
philllofaso@cfo.com

According to Kate O'Sullivan, senior editor for strategy at CFO, in her article "Finance Chiefs Look Warily Ahead," only 6% of senior finance executives who attended the conference expect the economy to decline further in the next year, but just 4% say growth will return in the next several months. While many CFOs expressed concern about the next actions of the federal government, economist David Levy, speaking at a keynote session, explained that he expects inflation to remain subdued, and that the U.S. government will have to continue easy-money policies and deficit spending for a lengthy period to prop up the weak economy.

The economic future was but one of the topics debated by top-level CFOs at the 17th Annual CFO Rising Conference & Exhibition held in Orlando earlier this month. More than 400 senior corporate financial executives gathered to discuss subjects ranging from the role of finance in driving innovation to the prospect of new accounting rules, in a program that featured such well-known speakers as Vijay Govindarajan, professor at Tuck School of Business at Dartmouth College; and Terry Lillis, CFO of Principal Financial Group.

CFO Conferences, part of CFO Publishing LLC, produces educational and networking conferences for senior finance executives. The capstone of the conferences is the annual CFO Rising event.

"We are really pleased with attendance at this year's conference," stated Frank Quigley, president and CEO of CFO Publishing. "Even during a tough economic period, participation in our conferences continues to increase year after year. Participants have an opportunity to network with their peers and a chance to discuss tough issues that all senior finance executives are facing. And our sponsors are getting exposure to the top decision makers in major U.S. companies."

Up next is the CFO Core Concerns Conference, June 27-29, in Baltimore. The conference will address the issues identified by CFOs as their top concerns in the quarterly Duke University/CFO Magazine Global Business Outlook Survey. Information on all upcoming conferences can be found at http://www.cfo.com/conferences

About CFO Publishing

CFO Publishing LLC is the leading business-to-business media brand focused on the information needs of C-level and senior finance executives. The business consists of CFO magazine, CFO.com, CFO Research Services, and CFO Conferences. CFO's award-winning editorial content and loyal, influential audience make it a valued resource for its readers as well as an effective marketing partner for a wide range of blue-chip companies. CFO has long-standing relationships with more than 400,000 financial executives. For more information, please visit www.cfo.com.