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CFO and Crowdcast Launch Financial Prediction Market
Ready, Set, Bet at CFO.com/cfopredictionmarket
CFO.com | US
July 17, 2009

FOR IMMEDIATE RELEASE: July 15, 2009

CONTACTS:
Leslie Fine, Crowdcast
650.400.3438
leslie@crowdcast.com

John Pal
212.641.9824
johnpal@cfo.com

Redwood City, CA, July 15, 2009 CFO and Crowdcast are pleased to announce the launch of a prediction market for financial executives. The CFO Prediction Market-- www.CFO.com/cfopreditionmarket--is a fantasy league in which CFOs can bet on key market indicators; participants bet against one another to see who can best predict economic results. Crowdcast's Team Intelligence Platform allows registered CFO.com users to place bets on future outcomes and reward them based on their accuracy. Sample metrics include inventory levels, unemployment rates, core economic concerns, and regulatory decisions. Through the wisdom of the crowd, the system aggregates and balances the insight of the CFO community to produce exceedingly accurate economic forecasts.

In the quarterly Duke University/CFO Magazine Global Business Outlook Survey, the ability to forecast results has repeatedly topped the list of CFOs' concerns. But when a group of CFOs work together they can share insights regarding the hottest financial topics of the day. "Our partnership with Crowdcast on this innovative offering demonstrates that we make it a priority to get out in front with new and interesting offerings for our audience and for our marketing clients," says Frank Quigley, publisher and general manager of The CFO Group. "We remain dedicated to helping those in our market."

Crowdcast's capabilities as the leading provider of enterprise forecasting solutions, coupled with CFO.com's audience (the site is the #1 ranked magazine Website in C-suite coverage, Business Elite Survey 2008/09), allow for this unique first-of-its-kind collaboration. "Accurate forecasts are the bedrock of good decisions," says Mat Fogarty, Crowdcast founder and CEO. "Crowdcast is pleased to partner with CFO.com to deliver cross-industry forecasts to improve decision making for the CFO.com readership."

About CFO & Crowdcast

CFO magazine, CFO.com, CFO Conferences, and CFO Research Services together constitute The CFO Group, an Economist Group business. With a rate base of 450,050, CFO magazine is the leading business publication for C-level and senior financial executives and thus provides a close-to-the-customer connection that extends across all platforms in print, online, and in person. CFO.com is a one-stop shop for financial news and resources, while quality programming has led CFO Conferences to earn a Most-Valued Podiums for C-suites designation from Burson-Marsteller in 2007 and 2008. Rounding out The CFO Group, the CFO Research Services unit partners with sponsors to conduct topical, thought-leading surveys, which are regularly cited in the press. For more information, visit www.cfo.com.

Crowdcast is the leading provider of enterprise forecasting solutions that dynamically aggregate team intelligence to enable accurate and timely business planning. The Crowdcast team is comprised of leading thinkers and practitioners in enterprise forecasting and market design. Based in Redwood City, California, Crowdcast is venture backed by Alsop Louie Partners and provides accurate forecasts for many forward-thinking Fortune 1000 corporations. For more information, visit www.crowdcast.com.