About Us

You are here: Home : About Us : Press Room : Press Release

The CFO Group Brings Advertisers Contextual, Editorially-Adjacent Advertising on CFO.com
The CFO Group's new partnership with Firstlight ERA leverages unique search technology to benefit advertisers and CFO.com visitors alike.
CFO.com | US
September 02, 2008
For Immediate Release
Contact: John Pal, VP eMedia & Audience Development
212.641.9824
johnpal@cfo.com

NEW YORK, NY, August 28, 2008 - The CFO Group has entered into an agreement with Firstlight E|R|A (Editorial Related Advertising) to deliver a Business Solutions Center on CFO.com. This Business Solutions Center is a powerful, innovative way for marketers to integrate their marketing messages to the CFO.com audience through enhanced search technology.

When CFO.com visitors view editorial content that is related to a marketer's products and services, they will be presented with a link to the advertisers' most relevant content, powered by the Firstlight E|R|A platform. This positioning allows marketers to present product information and messaging to customers and potential customers when and where they are most receptive.

"We are excited about bringing this targeted, cost-effective online marketing tool to our advertisers," said John Pal, VP eMedia & Audience Development for The CFO Group. "It represents our commitment to creating innovative marketing programs that will help our advertisers extend the reach of their messages in an intimate, context-sensitive way."

The CFO Group's clients will appear in the Business Solutions Center directory, and their marketing content will appear within the Business Solutions Center section of the CFO.com website.

"In addition to offering editorial adjacency, we will drive traffic through the online directory on CFO.com and optimize advertiser content for all major search engines," added Mark MacDonald, U.S. CEO of Firstlight E|R|A. "We think that our technology, combined with the strong CFO brand and its audience of senior corporate finance decision makers, will provide advertisers with a powerful marketing tool."

Charter sponsorship opportunities are now available. Please contact Lissa Short, SVP of Advertising, at 212-541-0512 or reach her at lissashort@cfo.com.


###

About The CFO Group:
CFO magazine, CFO.com, CFO Conferences, and CFO Research Services together make up The CFO Group, which is an Economist Group business. With a rate base of 450,050, CFO is the leading business publication for C-level and senior financial executives and thus provides a close-to-the-customer connection that extends through all business lines. In addition, it reaches an international audience of corporate leaders with its global group of magazines, including CFO Europe, CFO Asia, CFO China, and CFO Russia produced by B2B Media under license from CFO Publishing Corp. For more information, visit www.cfo.com.