New York, May 23, 2008 - CFO Conferences ranks among the 10 most influential corporate conference sponsors, according to corporate-communications and marketing executives at Fortune 500 companies surveyed for Burson-Marsteller's Most Valued Podiums study 2008.
Burson-Marsteller's research builds on key findings captured in its inaugural survey launched in 2005. Burson-Marsteller's study examines the business case for executive conferencing and the list of venues considered most influential by CEOs and C-Suite executives.
The Top 10 MVPs for CEOs and C-suite executives according to the study are:
The study also found that 87 percent of respondents consider conferences an important part of their company's CEO and C-suite positioning. However, the real challenge comes in sorting though the best opportunities. Large-company CEOs are asked to speak to external audiences an average of 3.4 times a week, according to the study.
"Given the demand for CEOs to speak at conferences and the opportunity to advance their businesses by addressing influential audiences at top forums, it's crucial for companies to approach speaking opportunities strategically," says Carol Ballock, Managing Director of Burson-Marsteller's Executive Positioning Specialty Group.
"We are extremely pleased to be ranked by CEOs and C-suite executives as one of the top 10 most influential corporate conference sponsors," said Frank Quigley, General Manager and Publisher for The CFO Group. "The exceptional face-to-face platform CFO Conferences provides for attendees, speakers, and sponsors, as recognized in this survey, is consistent with the caliber of the offerings across The CFO Group: in print with CFO magazine, online with CFO.com, and with the thought leadership generated by CFO Research Services." Julia Homer, Chief Content Officer for The CFO Group, commented, "We are honored to be recognized by our peers with this prestigious ranking. The role of the CFO is increasingly important and we are in a unique position to share our insights with the finance community in a way that is insightful and valuable."
Burson-Marsteller's research also reveals that while the majority (75 percent) of corporate-communications officers report they evaluate return on investment from conference participation, their leading measure is highly qualitative - "executive satisfaction."
Burson-Marsteller interviewed 103 conference decision-makers in corporate communications (25 percent), marketing (18 percent), human resources (13 percent), and public relations (7 percent). The survey was fielded March 13-31, 2008. The Burson-Marsteller study remains the industry's only primary research on CEO and C-suite executive conferences.
About The CFO Group
CFO magazine, CFO.com, CFO Conferences, and CFO Research Services together constitute The CFO Group, an Economist Group business. With a rate base of 450,050, CFO is the leading business publication for C-level and senior financial executives and thus provides a close-to-the-customer connection that extends across all business lines. Additionally, The CFO Group also reaches an international audience of corporate leaders with its global group of magazines, including CFO Europe, CFO Asia, CFO China, and CFO Russia produced by B2B Media under license from CFO Publishing Corp. CFO.com reaches roughly 350,000 senior finance executives each month and won the 2007 Jesse H. Neal Award from American Business Media for Best Website. CFO Conferences sponsor seven events in the U.S., as well as custom events of any size. For more information, visit www.cfo.com.
Burson-Marsteller (www.burson-marsteller.com), established in 1953, is a leading global public relations and public affairs firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising, and Web-related services. The firm's seamless worldwide network consists of 57 wholly-owned offices and 46 affiliate offices, together operating in 59 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDQ: WPPGY), one of the world's leading communications services networks.