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For College Sports, a Financial Hail Mary?
Sorting out the winners and losers requires a spreadsheet, not a score sheet.
July 14, 2010
Last month Dan Beebe, commissioner of the Big 12 collegiate athletic conference, gave the financial presentation of his life.
The University of Nebraska had already left the conference to join the Big Ten, and the University of Colorado had bolted to the Pac-10. Now the conference's two marquee athletic programs, Texas and Oklahoma, were also considering offers to defect. Beebe's mission: to convince the five largest remaining schools that not only was the conference still viable, but member schools would fare better economically by keeping it intact.
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