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Brazil Is Booming (and Maddening)

U.S. companies are keen to expand into Latin America's biggest market, but CFOs report that Brazil poses unique challenges.

July 15, 2010

As the world's 10^th largest economy and one of the fastest to emerge from the global recession, Brazil is the hot market of the moment, and not just because of its famous beaches. With a stable currency; a growing, consumption-oriented middle class; and a gross domestic product expected to rise at 4% to 5% per year over the next 10 years, it's no surprise that Latin America's biggest market is attracting CFOs' attention: nearly one-third of finance chiefs considering international market expansion over the next two years have set their sights on Brazil, according to the Duke University/CFO Magazine Global Business Outlook Survey. Read more...

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