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Why You Should Protect Your Employees' Twitter Accounts
Your employees may be using Twitter accounts to promote the good things your company is doing. Let them. But make sure you have safeguards in place so that employees can't take these valuable assets – including any followers – with them if they leave.
December 12, 2011
Companies have taken painstaking steps to protect their brands and intellectual property in recent years, but they may have overlooked an external, ubiquitous technology source that needs safeguarding as well. Many people have created ad hoc social-media sites that promote both their companies and their personal lives. But does your company have a handle on all those accounts? In light of a recent court case, executives should think about canvassing the Twitter accounts emanating from their company, including those generated by their investor-relations, sales, and marketing departments. If a company finds that its presence on Twitter or other social-media outlets is supporting the business, then it should take steps to preserve this goodwill. Read more...
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