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Game Changer

Want to score big with your next new product or growth strategy? Take it one level at a time.

September 1, 2010

CFOs are all too familiar with the experience: someone at the company has a Big Idea for an innovative new product or service, or has identified the next great growth opportunity. Money is earmarked and a project is launched with great fanfare. But two years later, what looked dazzling in a PowerPoint deck now looks ill-conceived if not completely doomed. Yet ego, corporate politics, and a desire to recoup some kind of return on investment almost guarantees that good money will be thrown after bad. Read more...

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